Can you support our ‘East Riding 360’ Bike Challenge in aid of Hull and East Yorkshire Mind?

It’s that time again – the time that Beverley Building Society brings out its trusty exercise bike for another relay-style cycling marathon, from Monday 30th June to Friday 4th July 2025.

This year the charitable beneficiary is of course our Charity of the Year for 2025, Hull and East Yorkshire Mind, which has been supporting mental health and wellbeing in our communities since 1976. Team BBS’s 360-mile target is the equivalent of twice the 180-mile circumference (via key towns) of the East Riding region, which is the heartland of both this phenomenal Charity and Beverley Building Society.

Naturally, we’re keeping our fingers crossed that, for our biggest single annual fundraiser, the weather will once again kind enough to take the bike outside of our Saturday Market branch, so we’re a highly visible reminder that we urgently need your support to make a difference! In previous years we’ve been overwhelmed by the incredible generosity of our members and local community alike and we hope that next week will be no different.

The funding we’re helping to raise is vital: last year alone, Hull & East Yorkshire Mind supported over 25,000 people with their mental health. They do this through counselling, group support, housing and more. For example, counselling services are available for those experiencing anxiety, depression, bereavement, work-related stress, or other emotions impacting daily life. Reaching out for help can feel difficult, but it’s important to remember that asking for support is a vital step toward improving your wellbeing.

Counselling provides a safe and confidential space to talk about the challenges people face. It can help to explore thoughts and feelings for those who are struggling to achieve personal goals. Many people find that counselling builds self-confidence, improves self-esteem, and provides the tools needed to face the future with hope and resilience. Hull and East Yorkshire Mind supports people in their mental health crisis every step of the way.

So please consider getting involved and donating whatever you can afford by popping along and donating in branch, or here at our dedicated JustGiving page.

Beverley Building Society’s Charity of the Year 2025 Campaign continues until the end of December so keep an eye on our social media to see what else is planned to support Hull & East Yorkshire Mind throughout 2025. You can also browse this website for more information on Beverley Building Society’s products and services.